Solutions

Fix what leaks. Ship what earns.

The problems that cost you revenue and the new experiences that earn it, handled the way your best team would: evidence, hypothesis, test, proof. Pick the problem, the method, the role or the organization that looks like yours.

Business problems

Referral flow · idea to revenue

Demand~~1,900 asks~~

Design~~on-system~~

Build~~PR #530~~

10% launch~~today~~

Revenue~~measuring~~

~~Every step~~evidence attached · approved by a person

New experiences

Ship the new thing, with proof it earns.

First-run checklist · completion per step

~~1 · Create workspace~~~~100%~~

2 · Connect data44%

~~3 · Invite a teammate~~~~31%~~

~~4 · First report~~~~27%~~

~~Stall~~step 2 · users cannot find the connector

Onboarding & activation

Get more users to their first win.

Weekly active use · day-2 digest test

~~control · 38%variant · 46%~~+8 pts · promote

Engagement

Get users back, and back again.

Day-30 retention · by cohort

~~beforeafter the fix~~41% → 47%

Retention & churn

Find out why they leave. Fix it before the next cohort.

Mobile checkout · this week vs baseline

~~Cart~~~~100%~~

~~Address~~~~82%~~

Payment46%

~~Done~~~~41%~~

~~Address → Payment~~−6.2% · outside the band

Conversion & funnels

Find the leak. Fix it. Prove it.

Expansion · accounts ready to upgrade

Acme · seat limit hit$4.8k

~~Bolt · using API above plan~~~~$3.6k~~

~~Nova · second team invited~~~~$2.9k~~

~~Vela · 90% of storage~~~~$1.4k~~

~~This month~~+$38k expansion ARR from product offers

Cross-sell & upsell

Grow revenue from the customers you already have.

Trial funnel · this month

~~Sign up~~~~100%~~

~~First value~~~~61%~~

Paywall seen44%

~~Paid~~9%

~~Biggest drop~~first value → paywall · 17 pts

Trial to paid

Turn more trials into revenue.

Variant B · live to 50%

~~Delivery~~

~~Pay~~

~~Saved addresses~~

~~Home · 58 Mercer St~~~~Use~~

~~Office · 245 W 29th~~~~Use~~

~~Or enter a new one~~

~~Continue~~

Checkout & pricing

Turn the last step into the strongest one.

Saved views · shipped 12 days ago

~~Found by~~ 18% ~~of active users~~

~~Blocked at~~~~toolbar overflow menu~~

~~Proposed~~entry point on the report header

~~Test the entry point~~

Feature adoption

Ship it. Then make sure it gets found.

Win-back · churned accounts worth recovering

Missing CSV import38 · $19k

~~Too expensive after trial~~~~24 · $9k~~

~~Switched to competitor~~~~15 · $8k~~

~~No longer needed~~~~8 · $2k~~

~~Fixable in product~~1 of 4 · start there

Reactivation

Bring back the users who left.

How it works

Plan · asks first

~~Pull 142 replays, 38 tickets~~

~~Walk the mobile checkout~~

~~Rank hypotheses~~

~~Approve~~

Product research

Ask a question. Get a cited brief.

acme.com/signup · step 3 of 6Browser agent

acme Sign up · 3 / 6

Create your account

Work email

PasswordNo inline error · heuristic 9

6 screens annotated

3 friction points scored

Pricing: 3 tiers extracted

Copy and states captured

Added to canvas→

UX audits

Score every screen. Fix the worst first.

A / B · day 6 of 14

~~A · 3.9%~~~~B · 5.8%~~97% significance

Testing & user interviews

Ship what works. Ask why it worked.

Variant B → pull request #482

~~12 tests passed~~

~~Preview ready~~

~~Behind a flag~~

~~Merge~~

Design to code

From chosen variant to pull request.

Address step · conversion vs baseline band

~~baseline band~~~~release v4.12~~−6.2% · outside band

Growth monitoring

Know what moved, and why, every week.

Support tickets · last 7 days, clustered

“Can’t change my address”38

~~Apple Pay not offered~~18

~~Zip field keyboard~~13

~~Top cluster~~confirmed in 27 replays → PR #482 open

Tickets to fixes

Turn tickets into pull requests.

Releases · checkout conversion

v4.10~~no change~~

v4.11~~+0.4%~~

v4.12~~−4.1% · 40 min~~

~~Guardrail~~breached · flag rolled back

~~Finding~~opened with the replays attached

Release monitoring

Every deploy watched. Every regression caught.

Pricing page CTA · 3 variants

~~“Start free”~~~~4.2%~~

“Try it on your product”5.1%

~~“Get started”~~~~3.9%~~

Promote B · 96% significance

Copy & messaging

Every headline, CTA and empty state, tested.

Run #118 · record

~~Problem~~~~address step −6.2%~~

~~Evidence~~~~142 replays · 38 tickets~~

~~Decision~~~~ship variant B~~

~~Approver~~~~priya~~

~~Outcome~~+3.4% · promoted

Decision records

Documentation that writes itself.

Hypothesis H1 · comments

~~priya~~ ~~Go with B, but keep the express-pay guardrail.~~ ~~@tejas~~ ~~can you review the PR?~~

~~tejas~~ ~~Reviewed. Merging behind the flag.~~

~~Approvals~~plan · priya variant · sam PR · tejas

Team collaboration

Runs on its own. Checks in with your team.

Goal · this quarter

~~Grow paid conversion~~ +10%

~~Guardrail~~~~refunds ≤ 2%~~

~~Proposed loops~~5 · ranked by lift

~~Approve roadmap~~

Give it a goal

Give it a goal. Watch it work.

Product model · updated today

~~Segments~~~~6 · mobile iOS weakest~~

~~What works here~~~~fewer fields, express pay~~

~~What did not~~~~progress bars, badges~~

~~Backed by~~38 runs · confidence shown per claim

Used by every operator

Yours, exportable

Product model

It learns your product. Every run.

Roles

Plan · asks before it runs

~~Pull 142 replays and 38 tickets~~

~~Walk the mobile checkout~~

~~Rank hypotheses by impact~~

~~Approve~~

Product managers

Direct the work. Keep the proof.

~~B · to content~~

Designers

Start from evidence. End in your system.

Pull request #482 · saved-addresses-first

~~12 tests passed~~

~~Preview ready~~

~~Behind flag~~ ~~address_v2~~

~~Linked~~hypothesis H1 · brief · approvals

~~Merge~~

Engineers

Pull requests with the why attached.

North-star · paid conversion vs goal

~~goal +10%so far +6.9%~~week 6 of 13

Growth teams

A growth loop that runs every week.

This week · one loop, one founder

Ask~~Mon~~

Brief~~Mon~~

Variant~~Tue~~

PR~~Wed~~

Result~~Fri~~

~~Team~~you, plus the operators

Founders

A product team’s output, from a small team.

“Can’t change my address” · 38 tickets

Reported~~Mon~~

Confirmed~~27 replays~~

PR open~~#482~~

Rolling out~~50%~~

Closed~~tickets −72%~~

~~Support can reply with~~the real status, linked

Support & CX

What customers say becomes what gets fixed.

#product · weekly digest · Monday 9:00

~~4 runs shipped this week~~

~~3 won · +6.9% on the north-star~~

~~1 rolled back · v4.12 address form~~

~~Waiting on you~~2 decisions

~~Open the canvas~~

Leadership

Read the record, not the recap.

Organizations

Start free

~~No credit card. Cancel any time.~~

~~Browser agent and research~~

~~Design on your system~~

~~Build, test and publish when you connect a repo~~

~~Get started~~

Startups

Find product-market fit faster.

Q4 · loops across three teams

Onboarding~~testing~~

Checkout~~rolling out~~

Pricing~~research~~

Retention~~queued~~

Copy~~queued~~

~~Shared~~one canvas, one design system, one record

Scale-ups

Keep shipping fast as the team grows.

Enterprise

~~Private deployment in your cloud~~

~~SAML SSO · Okta, Azure AD, Google~~

~~Roles and per-step approvals~~

~~Audit trail, exportable~~

~~Your data never trains other customers’ models~~

Enterprise

Autonomy with governance.

Retention · iOS 5.2 vs 5.1

D1~~58%~~

D731%

~~D30~~~~14%~~

~~D7 vs 5.1~~−6 pts · finding opened

Consumer apps

Retention, engagement and paying users. Every release.

Cart to order · mobile · this week

~~Cart~~~~100%~~

~~Address~~~~71%~~

Payment46%

~~Order~~~~41%~~

~~Abandonment~~payment step · +4 pts vs band

E-commerce

Cart to order to reorder. Fixed, tested, proven.

Stop running the business. Start directing it.

Join the waitlist

Private beta. We onboard teams in small batches. Or contact us.