Get users back, and back again.
Weekly active use is the number that predicts everything else. Scopeout finds which moments bring people back, tests the ones that do, and keeps score.
Habits are built one loop at a time
The way your best growth team would do it: find the moment, form a hypothesis, test it, learn. Scopeout runs that loop every week.
Find the moments that predict return
Analyze reads sessions to find what week-one users who came back did differently from those who did not.
Test the nudge, not the guess
Reminders, digests, in-product prompts and empty states, each tested against control on return rate.
Keep the ones that work
Winners promote, losers are recorded, and the outcome library tells you what moves engagement on your product.
The same loop, your metrics.
The method does not change by business model. The evidence, the tests and the number that has to move do.
The week-one actions that predict return, digests and in-product prompts.
Post-purchase moments, replenishment reminders, browse-to-buy frequency.
Push timing and content, streaks and habits tested on D7 and D30.
Saved searches, alerts and re-engagement on both sides of the market.
Built for engagement work
Return-rate cohorts
Day 7, 14 and 28 return by cohort and segment, watched against baseline.
Invite a teammate in week one → 3.1x return
Aha moments, found
The actions that separate retained users from churned ones, ranked by lift.
Nudges on your system
Digests, reminders and prompts drawn on your components and tested where users see them.
Engagement playbook
What worked for which segment, written down for the next quarter.
Start from a prompt.
“Which actions in week one predict a user coming back in week four?”
Run this when my batch opens →“Propose three nudges to bring dormant weekly users back, ranked by expected lift.”
Run this when my batch opens →Questions, answered.
What counts as engagement here?
Whatever you define: weekly active use, a core action per week, or time to second session. Set it once and every loop measures against it.
Can it send the nudges?
It drafts and tests them; delivery runs through your email or in-app messaging tool.
How is this different from a lifecycle tool?
A lifecycle tool sends. Scopeout finds the moment worth sending about, proves it moved the number, and records why.
Stop running the business. Start directing it.
Join the waitlistPrivate beta. We onboard teams in small batches. Or contact us.