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Scopeout for e-commerce

Cart to order to reorder. Fixed, tested, proven.

Cart abandonment, checkout conversion, AOV, repeat purchase and subscription renewals. Scopeout watches every step of the shop, finds why carts die, and tests the fixes on revenue per visitor.

Cart to order · mobile · this week
Cart100%
Address71%
Payment46%
Order41%
Abandonmentpayment step · +4 pts vs band

Built for the numbers a store runs on

The loop starts at the cart and ends at the reorder, with revenue per visitor as the number that has to move.

Cart abandonment, explained

Abandonment by step, device and payment method, with the replays and the reasons attached.

Why carts die · mobile · from 3,100 sessions
Shipping cost shown late38%
No Apple Pay on first screen25%
Promo field distracts15%
Address lookup fails10%

Checkout and offers as real variants

Saved addresses, express pay, shipping thresholds, bundles and post-purchase offers, tested on conversion and AOV.

A · $50 threshold
B · $60 threshold
C · bundle

Repeat purchase and renewals

Replenishment moments and subscription pauses found in behaviour, nudges tested on reorders.

Replenishment reminder · day 25 · reorders
control · 12%variant · 19%+7 pts · promote

Built for e-commerce teams

Conversion · by device and payment
Desktop · card3.9%
Mobile · Apple Pay3.6%
Mobile · card2.0%
Tablet3.0%
Weakestmobile card · fix first

Funnel by device and payment

Where mobile, desktop and each payment method lose orders.

Free shipping at $60 · AOV
$50 · $58$60 · $67+$9 AOV · margin ok

Bundles and thresholds

Free-shipping thresholds, bundles and add-ons tested on order value.

Return reasons · clustered
Size runs small412
Colour differs from photo240
Arrived late124
Fixsize guide on the PDP · tested

Review and return reasons

Product reviews and return reasons clustered into fixes for pages and flows.

Merchandising record · Q3
$60 threshold+$9 AOV · promoted
Bundle on PDP+2.1% attach
Promo field hidden+1.4% checkout
Countdown timerlost · removed

Merchandising record

Which offer, which placement, which segment, with the revenue.

Start from a prompt.

Diagnose

“Mobile cart abandonment rose 4 points this week. Find out why and propose ranked fixes.”

Run this when my batch opens →
Test

“Test a free-shipping threshold at $60 against $50 on AOV and conversion, with a margin guardrail.”

Run this when my batch opens →
Review

“What moved revenue per visitor this month, and did repeat purchase change?”

Run this when my batch opens →

Questions, answered.

Which platforms does it work with?

Shopify, custom storefronts and headless stacks; analytics from GA4 and your warehouse; reviews and returns from your support tools.

Does it change prices or promotions on its own?

No. Offers and thresholds run behind flags with margin guardrails and a named approver.

How is AOV protected?

Every test carries guardrails on AOV, margin and refund rate, and stops on a breach.

Stop running the business. Start directing it.

Join the waitlist

Private beta. We onboard teams in small batches. Or contact us.