BETA
Join the waitlist Ship what works. Ask why it worked.
A/B/n tests with sequential stopping rules and guardrails, plus AI-moderated user interviews when the numbers need a why. Every result is recorded.
From hypothesis to promoted winner
The test is the end of a loop, not a separate tool. The variant, the flag and the result all live on the same canvas.
Hypotheses with expected lift
Each test starts from a hypothesis with impact, effort and expected lift, so you know what a win looks like.
Variants behind flags
Build ships each variant as code behind a feature flag. No tag manager, no flicker.
Guardrails and stopping rules
Tests stop early on a guardrail breach and promote only past your significance bar.
Built for experimentation
Real variants, not overlays
Every variant is drawn on your design system and shipped as code.
Preview before traffic
See every variant in a preview before a single user does.
Staged rollouts
Publish moves winners from 10% to 100% in stages, with rollback on one click.
Every result recorded
Winners and losers both go in the outcome library, so the next test starts smarter.
AI-moderated user interviews
Scout recruits from your users, runs the interview, probes on the answers, and returns themes with cited clips and quotes.
Numbers and reasons together
The interview themes sit next to the test result on the same block, so the team sees what moved and why.
Start from a prompt.
“Set up an A/B test for saved addresses first on the delivery step, with a guardrail on refund rate.”
Run this when my batch opens →“Interview ten users who abandoned checkout this week about the address step and summarise the themes.”
Run this when my batch opens →“Propose three tests for the pricing page ranked by expected lift.”
Run this when my batch opens →Questions, answered.
How does traffic get split?
Through the feature flag Build creates. Traffic is split server-side or client-side depending on your stack.
What stops a bad test?
Guardrail metrics you set (refunds, errors, support volume). A breach stops the test and records why.
Can we run tests without the AI?
Yes. Any variant, including one your team built, can be tested and recorded on the canvas.
How do AI-moderated interviews work?
Scout invites users from a segment you pick, runs a voice or text interview with follow-up questions, and returns themes with clips and quotes. Your team reviews the guide before it starts.
Stop running the business. Start directing it.
Join the waitlist
ScoutPrivate beta. We onboard teams in small batches. Or contact us.