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Scopeout for monetization

Turn more trials into revenue.

Where trials stall, what the ones that convert did differently, and which pricing, packaging and onboarding changes move the number. Tested, proven, recorded.

Trial funnel · this month
Sign up100%
First value61%
Paywall seen44%
Paid9%
Biggest dropfirst value → paywall · 17 pts

From free to paid, the way your best team would run it

A hypothesis with evidence, a variant, a test against control, a record. Every week, on the trial funnel.

See where trials stall

Sign-up to value to paywall to payment, by cohort and plan, with the drop-offs ranked.

Where trials stall · by plan
Sign up → first value−39 pts
First value → paywall−17 pts
Paywall → payment−35 pts

Learn what converters did

Research compares converting and non-converting trials in replays and finds the actions that predicted payment.

What converting trials did differently · every claim cited
Connected data on day one2.4x · 1,200 trials
Invited a teammate1.9x
Saw the paywall after a report1.6x
Sourcesreplays · analytics · billing

Test pricing and packaging as real pages

Plan order, annual default, trial length and paywall timing, each a real variant with a revenue guardrail.

Pricing page · variant: annual default
Starter$03 seats
Pro$49/mo · annualunlimited runs
Start free
Team$149roles, SSO
Paid conversion4.2% → 5.1% · promote

The same loop, your metrics.

The method does not change by business model. The evidence, the tests and the number that has to move do.

B2B SaaSpaid conversion · ARPU

Trial funnel by cohort, pricing and packaging tested as real pages.

E-commercesubscription starts

Subscribe-and-save offers, first-order discounts, trial boxes tested on starts and renewals.

Consumer appfree to premium

Paywall timing and plan order tested on conversion with refund guardrails.

Marketplacefree to pro seller

Seller upgrades tested on the moment a listing sells.

Built for monetization

Trial funnel · by cohort
Aug8%
Sep9%
Test cohort12%
Paid conversionwatched vs baseline

Trial funnel by cohort

Every step from sign-up to payment, watched against its baseline.

A · monthly
B · annual default
C · usage

Paywall and pricing variants

Drawn on your system, tested on paid conversion and ARPU, not on clicks.

Revenue guardrails
Refunds 1.4% · limit 2%
Downgrades flat
Support volume flat
ARPU +4%
On a breachtest pauses, flag rolls back

Revenue guardrails

Refunds, downgrades and support volume watched on every test.

Trial-to-paid · what converts
Annual default+1.1 pts · +$22k ARR
Paywall after first report+2.0 pts
14-day trialno change
7-day triallost · −0.6 pts

What converts, recorded

Which plan order, which paywall moment, which trial length, with the numbers.

Start from a prompt.

Diagnose

“Why do trials not convert to paid? Rank the reasons with evidence.”

Run this when my batch opens →
Test

“Set up a test of annual-default pricing against monthly on paid conversion, with a refund guardrail.”

Run this when my batch opens →
Review

“Which trial-to-paid tests won this quarter, and how much revenue did they add?”

Run this when my batch opens →

Questions, answered.

Does it change prices on its own?

No. Pricing tests run behind flags with a revenue guardrail and a named approver. Nothing goes to 100% without a person.

What data does it need?

Product analytics for the trial funnel and billing data for payments and plans. Replays make the research sharper.

Can we test packaging, not just price?

Yes. Plan contents, limits, trial length and paywall moments are all variants.

Stop running the business. Start directing it.

Join the waitlist

Private beta. We onboard teams in small batches. Or contact us.