Grow revenue from the customers you already have.
Which accounts are ready for the next plan, add-on or seat, and what makes them say yes. Scopeout finds the signal, tests the offer, and reports expansion revenue.
Expansion is a product problem
Sales can only ask. The product can show the right offer at the right moment, to the accounts with the signal, and test what converts.
Find the expansion signal
Accounts hitting seat limits, using a feature above the plan, or inviting a second team, ranked by revenue potential.
Test the offer in the product
Upgrade prompts, add-on trials and plan comparisons, on your design system, measured on expansion revenue.
Report the money
Expansion ARR per test, per segment, with guardrails on churn and support volume.
The same loop, your metrics.
The method does not change by business model. The evidence, the tests and the number that has to move do.
Seat limits, feature-above-plan signals, upgrade prompts in the product.
Bundles, add-to-cart recommendations and post-purchase offers tested on order value.
Paywall moments and feature previews measured on upgrades.
Promoted listings and seller tools offered at the moment of demand.
Built for expansion
Readiness scoring
Every account scored on usage, seats and feature signals against past expansions.
Seat limit hit → 11.4% upgrade
Offers, not banners
Contextual upgrade moments drawn on your system, tested against control.
Hand-off to sales
Accounts that need a human get a brief with the evidence, in Slack or your CRM.
Expansion playbook
Which offer, which moment, which segment, backed by numbers.
Start from a prompt.
“Design three upgrade prompts for teams hitting the seat limit and set up a test on expansion revenue.”
Run this when my batch opens →“How much expansion revenue did product-led offers add this quarter?”
Run this when my batch opens →Questions, answered.
Does it need billing data?
Yes, plans and seats from Stripe, Chargebee or your billing tables, plus product analytics for usage signals.
Will it spam customers with upgrade prompts?
No. Offers show only to accounts with the signal, are frequency-capped, and every test has a churn guardrail.
Can sales use it?
Yes. High-value accounts are routed to a person with the evidence attached instead of a prompt.
Stop running the business. Start directing it.
Join the waitlistPrivate beta. We onboard teams in small batches. Or contact us.