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Scopeout for growth teams

A growth loop that runs every week.

Monitor finds the leak, Research explains it, Design and Build ship the variant, Test promotes the winner, Improve records it.

North-star · paid conversion vs goal
goal +10%so far +6.9%week 6 of 13

More tests, less coordination

The bottleneck was never ideas. It was getting each one researched, designed, built and measured.

Ideas ranked by expected lift

Hypotheses arrive scored so the team spends time on the ones worth testing.

Ideas · ranked by expected lift
Checkout · saved addresses+3.4%
Pricing · annual default+2.8%
Onboarding · connectors first+2.0%
Copy · pricing CTA+1.5%

Variants without a ticket

Design and Build turn the winning hypothesis into a real variant behind a flag.

A
B · no ticket needed
C

Winners promoted, losers recorded

Test promotes past your bar. Both outcomes go in the library for next time.

Outcome library · 38 runs on this product
Saved addresses first+4.1%
Express pay above the fold+2.8%
Guest checkout by default+3.4%
Progress bar on step 2−0.3%
Trust badges under CTA+0.1% · no
Playbook · checkout friction

Built for growth work

Address step conversion · by segment
Desktop92%
Mobile · Android74%
Mobile · iOS46%
Tablet80%
Weakestmobile iOS · the model targets it first

Funnel monitoring

Every step and segment watched against its baseline, releases correlated.

Pricing page · variant: annual default
Starter$03 seats
Pro$49/mo · annualunlimited runs
Start free
Team$149roles, SSO
Paid conversion4.2% → 5.1% · promote

Pricing and checkout variants

Real pages tested with revenue guardrails, not survey questions.

#growth · Monday 9:00
5 tests ran
3 won · +6.9%
2 lost · recorded
Waiting on you1 decision
Open the canvas

Weekly digest

“What shipped this week, and did it work?” lands in Slack with links.

Playbook · checkout friction
Formed from6 runs
Worksfewer fields, express pay
Does notbadges, progress bars
Reusednext quarter · pricing

Outcome library

Playbooks form from what worked, so the next quarter starts ahead.

Start from a prompt.

Diagnose

“Mobile checkout conversion dropped 6% at the address step. Find out why and propose ranked fixes.”

Run this when my batch opens →
Plan

“Propose three tests for the pricing page ranked by expected lift.”

Run this when my batch opens →
Review

“What shipped this week, and did it work?”

Run this when my batch opens →

Questions, answered.

How many tests can we run?

As many as your traffic supports. The canvas tells you the required sample per test.

Do we need engineers for every test?

Build writes the variant; an engineer reviews the PR. No ticket queue.

What about the tests we already run?

Record them on the canvas so the library includes your history.

Stop running the business. Start directing it.

Join the waitlist

Private beta. We onboard teams in small batches. Or contact us.