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Scopeout for new experiences

Ship the new thing, with proof it earns.

A new onboarding, a new feature, a new product line. Scopeout takes it from an idea to a live experience the way your best team would: evidence first, drawn on your system, built behind a flag, tested on revenue, recorded.

Referral flow · idea to revenue
Demand1,900 asks
Designon-system
BuildPR #530
10% launchtoday
Revenuemeasuring
Every stepevidence attached · approved by a person

New experiences are bets. Make them evidence-backed bets.

The loop that fixes leaks is the same loop that builds new revenue lines. It just starts from an idea instead of a drop.

Start from what customers already do

Research reads sessions, tickets and interviews to find the demand behind the idea, and the constraints, before anything is drawn.

Demand for a referral flow · from behaviour
Shared a report link38% of teams
Asked support for invites412 tickets
Searched “refer”1,900 sessions
Estimate+6% new signups if 1 in 4 shares

Draw it, build it, behind a flag

Design generates the flow on your design system. Build ships it as a pull request your engineers review, dark by default.

A · link
B · both rewarded
C · credits

Launch to a slice, measure revenue, then roll out

Publish opens it to 10% of traffic, Test measures revenue and guardrails, and the rollout continues only past your bar.

Referral flow · launch
10%Mon
25%Wed
50%needs priya
100%
New signups from referrals+4.2% · $18k ARR

The same loop, your metrics.

The method does not change by business model. The evidence, the tests and the number that has to move do.

B2B SaaSnew ARR

A team plan or add-on drawn on your system, launched to 10% of signups, measured on ARR.

E-commercerevenue per visitor

A subscribe-and-save flow or bundle builder, tested on repeat orders and AOV.

Consumer apppaying users

A new premium feature behind a flag, measured on upgrades and D30 retention.

MarketplaceGMV

A new listing or booking flow for one side, measured on completed transactions.

Built for building

Demand, quantified

38% of teams already share reports

Would use referralsest. 1 in 4
Frombehaviour, not a survey
Start the brief

Demand, quantified

How many users would use it, from behaviour and asks, not a survey.

Invite
Reward
Landing

Whole flows, not screens

Multi-step experiences drawn on your components with real copy and states.

Pull request #530 · referral-flow
Your stack, your components
18 tests passed
Behind flag referrals_v1
Linkedbrief · demand · approvals
Merge

Production code in your repo

Your stack, your conventions, your review. Nothing merges on its own.

Launch record · referral flow
Ideareferrals · from 412 asks
Decisionreward both sides · priya
Rollout10% → 25% → 50%
Revenue+$18k ARR · 6 weeks

Launch record

Idea, evidence, decisions, rollout and revenue, written as it happened.

Start from a prompt.

Build

“Design and build a referral flow that rewards both sides, behind a flag, with tests and a preview.”

Run this when my batch opens →
Validate

“How many of our users would use scheduled reports? Show the evidence.”

Run this when my batch opens →
Launch

“Roll the new team plan out to 10% of signups and report revenue against control.”

Run this when my batch opens →

Questions, answered.

Can it build something that does not exist yet?

Yes. It reads your product and design system, drafts the flow, builds it behind a flag and launches to a slice. Your team approves each step.

How does it know the idea is worth building?

It looks for demand in what users already do and ask for, and shows you the numbers before design starts.

What if the new experience loses?

It stays behind the flag, the result goes in the record, and the next idea starts from what you learned.

Stop running the business. Start directing it.

Join the waitlist

Private beta. We onboard teams in small batches. Or contact us.